The header quote iis from,
Brian Kramer, and the book is called Human to Human #H2H. So using normal/human language when we speak in an interview, or a public setting, makes complete sense.
And the Top Five Jargon Phrases we hate?
'Deliverable, moving forward, incentivise, engagement, viral'.
' Ah well, time to 'engage' the bloke behind the bar, and, moving forward, get a pint delivered. Viral, innit....'
Clare Catford Communications image: Bryan Kramer